Heron Preston On Breaking The Rules

Heron Preston’s business started with a white lie.

The red-hot streetwear designer admitted that his first independent foray into fashion came when he bootlegged the popular Givenchy Rottweiler T-shirt, reworking it into a deliberate fake by putting the image on a white T-shirt rather than a black one and selling it under the radar through his Instagram post. Since then, Preston has been twisting fashion in a number of unconventional ways that have brought him and his label to the forefront of the popular streetwear movement.

Source : https://wwd.com/menswear-news/mens-retail-business/heron-preston-virgil-nike-department-of-sanitation-1202640041/

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