Today you scroll down your Instagram, you’ll see an outpouring of makeup tutorials that advocate what you should look like. Leading the way are fairness ads and beauty ads that reaffirm the notion that fair is beautiful, young is beautiful, hairless is beautiful or showing skin is beautiful. The sad result of which is that girls shy away from having an identity, prefer lurking behind a mask of makeup or resort to cosmetic surgeries in order to keep the illusion of “beauty” alive. Originality or being unique are both dying a slow death as women begin to buckle under the pressure of unfair and frankly unrealistic standards imposed on them.
Why should this come from me? After all I belong to an industry that stresses on the importance of looking good. Truth is, many a times I’ve been asked to get my lips done because apparently, the beauty industry has decided that plump lips are in trend now. I have been a close witness of people’s dying self-worth and sheer trauma in the entertainment world. So girls let me tell you that the last magazine cover you 'oohed' and 'aahed' over, had a massive team effort of stylists, designers, gym instructors, dieticians, photographers, makeup artists, technicians and photoshop behind it. It is not the real deal, it never was and it never will be. To be clear, there's nothing wrong with wanting to look good, but it cannot be so at the expense of your mental and physical health. I have often emphasised on the importance of exercising, because it works as an inside-out approach to wellness. It keeps you fit, boosts your immunity, keeps you energised and makes you glow, all from within. Fitness is concept so intertwined with peace of mind, that it undoubtedly needs our attention, but it shouldn't turn into an anxiety issue.
In today's stressful times the last thing a woman need is a false ideal, or this carefully cultivated and aggressively marketed myth of flawlessness.
Our entire culture is growing increasingly touchy about women who age confidently. We replace them with younger ones, while youth and beauty are paraded as qualifications. A clever ploy that undermines women’s skills, talents and achievements thus making them feel lesser than they are. There are no winners in this ugly game of beauty, only competitors.
This Women’s Day, I urge families to nurture their daughters’ wholesome well being, to cherish them as they are, to create a favourable environment for them and to help them grow into confident women, so that they love themselves and take pride in their individuality and accomplishments.
Source : https://mumbaimirror.indiatimes.com/entertainment/bollywood/courtside-with-juhi-chawla-and-co-at-wimbledon/articleshow/64953453.cms