PHILADELPHIA, March 14, 2018 (GLOBE NEWSWIRE) -- iQ Media (www.iq.media), the pioneer of real-time TV intelligence for brands, today announced a new partnership with Brandwatch, the global social intelligence group, on the launch of its Vizia data-visualization platform. The new Vizia platform brings social and linear TV insights to life, allowing marketers to showcase and distribute data in an engaging and impactful way. Brandwatch looked to iQ Media to complement its social capabilities with real-time linear TV data insights, resulting in a comprehensive, cross-channel marketing intelligence tool for brands worldwide.
For years, brands and marketers have sought analytics solutions that reflect their more unified and holistic approach to marketing, but continue to rely on channel-specific analytics solutions. The new Vizia platform will change this by acting as a central hub that brings together data from social media and TV channels and allows marketers to organize and distribute insights in a visual and intuitive way.
iQ Media’s platform is capable of instantly revealing the level of TV exposure a brand is receiving, differentiating between paid spots or earned mentions, which market it appeared in (local, national or global), and if it was a seen or heard brand instance. Vizia then brings these insights along with social and marketing insights to life in a way that’s engaging, impactful, valuable, and all in one central hub.
“The partnership between iQ Media and Brandwatch brings together two best-in-class platforms to provide marketers with access to the most comprehensive listening across social and linear TV,” said Kevin Kohn, CEO of iQ Media. “Now that our joint customers have the ability to view iQ’s real-time TV feed natively within the Vizia platform, we’re arming them with a common lens to better understand the convergence of TV, digital and social.”
iQ Media’s data insights consist of both paid and earned TV mentions and logo appearances, which marketers can measure against specific marketing KPIs, such as TV’s influence on product sales, website visits, app downloads, and other audience behaviors. With Vizia, users will be able to review and better understand these analytics, along with social media output from Brandwatch to make more informed, data-driven decisions. Customers will additionally be able to track positive and negative coverage across paid and earned media in both local and national markets to understand the true media value of their exposure.
“We realize marketing is not just online, and this is one of the reasons we’re invested in our partnership with iQ Media,” said Giles Palmer, CEO of Brandwatch. “The new integration brings a world of earned and paid TV data into our Vizia platform, and allows brands to track their coverage across all territories in the US, to better understand its media value.”
For more information about the new partnership between iQ Media and Brandwatch, please contact Gretel Going, >[email protected] or 212.680.0179.
About iQ Media
iQ Media empowers the world’s most iconic brands to connect TV investments to real-time audience outcomes. With solutions for ad detection, sponsorship measurement and media monitoring, iQ Media tracks any paid and earned media occurrence across local, national and global TV markets, in order to attribute true media and audience values to marketing efforts. Brands like Google, Home Depot and SONY leverage iQ Media’s real-time TV intelligence solutions to make faster decisions around TV and sponsorship spend, optimize media placements, and conquer their competition, all while tying TV occurrences back to purchase events through first-party data integrations. For more information, please visit www.iq.media.
Brandwatch is the world's leading social intelligence company. The company's flagship products, Brandwatch Analytics and the Vizia platform, fuel smarter decision making around the world.
The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world's most admired brands and agencies to make insightful, data-driven business decisions. The Vizia platform distributes visually-engaging insights to the physical places where the action happens.
The Brandwatch platform is used by over 1,200 brands and agencies, including Unilever, Whirlpool, British Airways, Asos, Walmart and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore.
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