- Fashion bloggers have become important players in the fashion industry
- With millions of followers, they command front row seats at fashion weeks
- Bloggers are now converting their social currency into hard cash
- Top bloggers earn six-figures a year from advertising, brand collaborations
London (CNN) -- Seven years ago, Imran Amed started a blog from the living room of his flat in Notting Hill, West London.
He had recently quit his job as a management consultant and decided to pursue a passion he harbored since childhood -- fashion.
Fast forward to today, and what started as a collection of musings read by Amed's friends and family has grown into The Business of Fashion, one of the industry's most influential online journals, with 1.6 million followers.
The site employs 15 people and regularly features interviews with the likes of Karl Lagerfeld and Michael Kors, making Amed one of the rising stars of the blogging phenomenon that is taking the fashion world by storm.
In a few short years, bloggers have gone from being observers on the fringes of the action to bona fide tastemakers, whose recommendations can make products sell out. And brands, keen to capitalize on this effect, are increasingly looking to advertise on the blogosphere, hoping to tap into a ready-made audience of followers.Fashion bloggers have become a new force in the industry, often earning hefty fees through brand collaborations and advertising. One of the most successful is 27-year-old Italian, Chiara Ferragni, whose blog The Blonde Salad gets five million views a month. Ferragni's celebrity status has gone far beyond the blogosphere. She regularly sits in the front row at fashion weeks and is pictured here signing autographs at Venice Film Festival. The blogger, pictured here with Roberto Cavalli, was a student at Bocconi University in Milan when she started taking photos of her outfits and sharing them online. Now she collaborates with luxury brands on advertising campaigns, and has her own shoe line. Ferragni says she doesn't get paid to wear clothes, but works with brands to create social media content for them. Former McKinsey management consultant Imran Amed started a blog about the business behind the fashion industry from his living room in 2007. Today, it's one of the industry's power players. New Yorker Leandra Medine's blog Man Repeller has been so successful that she has hired writers to work on it full time. She has also written a book -- "Seeking Love. Finding Overalls." Cameron Tewson started his blog Oh My Prada as a creative outlet for his interest in fashion, writing, and art. It has grown to 580,000 readers a month and Tewson is now launching Frontrowedit.co.uk, where he will also commission freelance writers from across the globe to bring the latest fashion news. Rachel Parcell's blog Pink Peonies combines her personal style with beautifully shot photos of her home, all bathed in luminescent sunlight. Here she poses backstage at the Nanette Lepore fashion show during New York Fashion Week . Aimee Song and Bryanboy, seen here at the Yigal Azrouel fashion show in New York, are some of the highest earners in the blogosphere. Women's Wear Daily reported that the Philippine-born BryanBoy was paid $40,000 to attend the ribbon cutting at the Siam Center in Bangkok last year. BryanBoy is seen here with another blogging superstar, Rumi Neely of the Fashion Toast blog. She has modeled for designer Rebecca Minkoff and fast fashion brand Forever 21. Former model Hanneli Mustaparta's blog is a collection of her own photography and work as a stylist. It has helped her land work as a contributing photographer for Vogue and Vogue.com.